Conclusion and reflections

Recommendations for government to improve the sense of identity in this place?

I think the government could organize a major shopping day, or maybe a bugis party? All the shopkeepers could be able to socialize and meet each other, as I didn’t observe many people talking or interacting with each other. I think it would be a good idea fr

Retail association to represent all the stakeholders in the area.

-They can look into ways to market bugis street to tourists, look into common issues like marketing strategies, shopping campaigns, and possibly getting involved in the great Singapore sale, as that would get them a lot of publicity. The retail association could also deal with issues like security, cleanliness, maintenance, and flooding (which is getting pretty common in Singapore).

Conclusion:

Though this place still has a sense of identity to outsiders or tourists, I don’t think that the ones who are there most – the shopkeepers, security guards, etc… feel like they belong there. Based on the interviews, majority just like to stay there because of the location or shopping, not that they feel like they belong here. Though Bugis street still has that “grunge, alternative”, and “party” place, I think that it has lost much of it’s night activities due to government laws, and the community that was built based on that. There is not much that the government of the people in charge of Bugis street have done to promote community in here, no flyers for street-wide sales, parties, help boards. The only thing i could find that promotes bugis street as a community is some small advertisments encouraging you to "like" their facebook group.

Room for improvement/limitations:

I was not able to go to Bugis street at night, to observe the activities there :(